ICSC Hits Big with Bedrock and #45 NASCAR Driver Lawless Alan

LAS VEGAS, NV, May 22-23, 2022 – Dasher Lawless Automation returned to the 2022 ICSC Real Estate Convention after a three-year hiatus due to the COVID-19 Pandemic. Leading up to the convention attendance expectation were still in doubt but as the days progressed the booth was filled with potential leads and curious clients who were surprised to meet #45 NASCAR Driver Lawless Alan.

The Bedrock Marketing Team stopped by the booth twice. Bedrock is in the process of opening their AUTOParkit System at the PRESS/321 Buiding in Detroit, MI. The AUTOParkit System was part of a massive renovation that transformed the old Freee Press Building into a mixed-use facility for multi-family, office, and restaurant space.

Christopher Alan and Shawn Adams explain some innovative technology from
Dasher Lawless Automation to Ivy Greaner, COO of Bedrock while others listen in

Bedrock Team Swings by Booth for Photo Opportunity with the #45 Camping World Truck

Car and Driver

This was the first time in more than a decade of attending this convention our NASCAR driver was on hand to sign autographs, answer questions, and pose for pictures. Lawless Alan spent the better part of the first day at the AUTOParkit Booth. Fans and clients were surprised to learn that a professional racecar driver was in attendance.

Lawless Poses with Fan at the 2022 ICSC RE CON in the AUTOParkit Booth

Shawn Adams VP of Sales for Dasher Lawless summarized, “No one was sure what to expect after coming back post-pandemic. I was pleased with the turnout. We generated several solid leads and it was fun to see the race fans interact with Lawless. All in all, an excellent show. We look forward to being even bigger next year.